ABOUT US
Kingdom Impact Group was founded by Mike Laxton—a champion for faith-driven creatives with a heart for building platforms rooted in purpose, integrity, and Kingdom excellence. What began as a passion to elevate Christian voices has grown into a boutique media and promotion agency serving faith-driven artists and select ministry-based music projects across the Christian music space.
With decades of combined industry experience, our work is centered around public relations, media outreach, and radio promotion—while also supporting artists through release strategy, artist development, and a growing network of trusted creative partners.
At our core, we bring music and message together—ensuring that each release is positioned not just to be heard, but to make an impact.
In addition to our core services, Kingdom Impact Group continues to expand its support ecosystem through publishing administration, release strategy, artist development, and strategic partnerships—connecting artists with trusted creative professionals who help bring each release to life from concept to execution.
Although Kingdom Impact Group officially launched in 2025, our foundation was built through years of involvement in Christian music and media—contributing to artist interviews, editorial platforms, playlists, digital campaigns, and industry relationships that continue to open doors today.
OUR CORE FOCUS
> Public Relations & Media Outreach
> Christian Radio Promotion & Airplay Strategy
> Publishing Administration & Song Registration Support
> Artist Development & Strategic Consulting
> Release Strategy & Campaign Planning
> Strategic Partnerships & Growth Opportunities
Through this model, we operate not only as a promotion agency, but as a strategic partner—helping artists navigate every stage of the release process with clarity and purpose.
Whether supporting a single release or building a long-term campaign, our mission remains the same:
to connect faith-driven artists with opportunities that expand their reach and impact lives for Christ.
At Kingdom Impact Group, we operate as more than an agency—we are a Kingdom-minded movement. Rooted in Christ and driven by purpose, we are committed to helping artists steward their calling with excellence, clarity, and lasting impact.
We are Kingdom Impact Group.
Purpose. Integrity. Kingdom Excellence.
TEAM KINGDOM IMPACT GROUP
Mike Laxton
Founder & CEO
Mike Laxton is the Founder & CEO of Kingdom Impact Group, where he leads a purpose-driven agency dedicated to helping Christian artists, ministries, and faith-based brands amplify their message and expand their influence. With over a decade of experience in Christian music and media, Mike specializes in strategic PR, radio promotion, media relations, artist development, and creative campaign management, equipping artists and organizations with the tools to reach audiences effectively and with integrity. Passionate about storytelling and Kingdom impact, he builds campaigns and partnerships rooted in purpose, excellence, and long-term growth for faith-centered creatives.
Jay Heilman
DIRECTOR OF PROMOTIONS & PUBLICITY
Jay Heilman serves as Director of Promotions & Publicity at Kingdom Impact Group, where he helps strengthen the agency’s publicity, artist promotion, media outreach, and campaign storytelling efforts. With more than two decades of experience in Christian entertainment, public relations, artist interviews, and faith-based content development, Jay is best known as the founder of Today’s Christian Entertainment and Kingdom Builder, platforms dedicated to spotlighting music, film, books, and creative work that point audiences back to Christ. Through his experience with Purpose828 PR and Management and his long-standing relationships across Christian media and entertainment, Jay brings wisdom, creativity, and a purpose-driven approach to helping artists share their stories with excellence.
Joey Evangelist
DIRECTOR OF CAMPAIGN OPERATIONS
Joey Evangelist serves as Director of Campaign Operations at Kingdom Impact Group, where he helps strengthen the systems, workflows, and communication behind the agency’s growing roster of artist and ministry campaigns. With experience in radio promotion, campaign tracking, team coordination, social media support, and television news broadcasting, Joey supports KIG’s internal operations through tools such as ClickUp, Google Sheets, MailerLite, Canva, and Instagram, helping ensure campaigns move forward with clarity, consistency, and excellence. Known for being dependable, detail-minded, and team-oriented, he brings a servant-hearted approach to each project, helping artists and creatives pursue the passions and calling God has placed in their hearts.
Brendan Burke
Radio & Media Outreach Coordinator
Brendan Burke serves as Radio & Media Outreach Coordinator at Kingdom Impact Group, where he supports artist campaigns through direct outreach to radio stations and media outlets. He focuses on consistent email communication, phone follow-ups, and relationship-building to help drive radio adds, media placements, and overall campaign momentum. As the founder and host of the Christian Music Bros Podcast, Brendan brings experience in artist interviews, content creation, and social media engagement. Known for his outgoing personality and heart for connecting with others, he is passionate about helping artists share their message with excellence and purpose.
Anna Bannister
Radio & Media Outreach Coordinator
Anna Bannister serves as Radio & Media Outreach Coordinator at Kingdom Impact Group, where she supports artist campaigns through radio promotion, media outreach, campaign communication, and relationship-driven follow-up. With a background in broadcast, radio advertising sales, digital marketing, content creation, and social media strategy, Anna brings a creative and organized approach to helping artists share their stories with clarity and purpose. Her experience includes short-form video production, copywriting, email and SMS marketing, content analytics, community management, and brand storytelling. Passionate about faith-based communication and meaningful connection, Anna is excited to help Christian artists expand their reach with excellence, authenticity, and Kingdom impact.
Bradden Ford
Strategic Contributor
Bradden Ford serves as a Strategic Contributor at Kingdom Impact Group, where he focuses on artist development, digital engagement, and public relations strategy. A respected voice within Christian music media, Bradden is part of the editorial and content team at NewReleaseToday and the founder of LightFire Playlists, a growing platform dedicated to spotlighting impactful and emerging Christian music. Through his work, Bradden combines playlist curation, social storytelling, and relationship-building to help artists connect authentically with listeners and grow with purpose—aligning seamlessly with KIG’s mission to serve creatives with excellence and Kingdom vision.